Well we could say the energy crisis in Zambia is in some way creating opportunities for specific sectors,Zambia’s confectionery sector is on a strong upward path, supported by the country’s GDP growth and population, evolving consumer preferences,retail modernization and demand from neighboring countries.
Passion for healthier, authentic, and premium treats is reshaping the market while presenting more compelling opportunities for local producers, international brands, and digital-first startups. Clearly evolving trends and consumer habits have proved people are adjusting and adapting to different eating habits, shifting from the monotonous Nshima, It is more acceptable to have sandwiches or pasta for dinner in many home now unlike a decade ago or an option of baked goods,and noodles.
Though scaling profitably require navigating logistical constraints, building strong brand distribution system, and keeping costs competitive, this is the ideal time to expand innovations around alternative sources of flour to create unique selling propositions. Nutrition is another Hugh topic the sector as we continue to register more players at star-up level, we can surely anticipate a competitive environment in a very near future. This expansion creates an opportunity for for raw equipment manufacturers and micro ingredients suppliers, interacting with many bakers had proved sourcing quality and health standard dough improve-rs,emulsifiers and preservatives has been a challenge,that goes with netting the necessary skill set to achieve market acceptable products.
Consumer Trends & Preferences
Rising incomes & urbanization: A growing middle class and increasing urban dwellers are fueling demand, particularly for premium and indulging treats
Health-conscious shift: Zambian consumers, echoing regional patterns, are gravitating towards low-sugar, natural-ingredient, organic, or plant-based options.
Local flavors & artisanal pick: Interest in Zambian-inspired ingredients and smaller local brands is growing.
Online & modern retail expansion: Growth in supermarkets, hypermarkets, and digital channels (mobile, e‑commerce) is widening access.
Market Size & Growth
Confectionery market revenue in Zambia is projected to reach around US $252.6 million in 2025, with a solid CAGR of 8.4% through 2029
If we broaden to Confectionery & Snacks, revenues reach approximately US $422.4 million in 2025, with a 7.6% CAGR for the same period
Volume-wise, confectionery alone is expected to hit 57.5 million kg by 2029, growing 3.6% in 2026
Import / Export Patterns
Exports totaled approximately US $39 million in 2023, down 8% from US $42 million in 2022, mainly destined for DR Congo (57%), South Africa (28%), Zimbabwe, Mozambique, and Malawi
Imports reached US $3.63 million in 2023, up 26% from the previous year, with primary suppliers being South Africa (55%), Malawi (20%), and Poland (11%)
Regional & Industry Context
In sub‑Saharan Africa, the confectionery market is estimated at US $12.8 billion (2024) and expected to reach US $24.5 billion by 2032—a CAGR of ≈8.5%
Regional trends like urban migration, expanded retail networks, digital adoption, and a health-first mindset align closely with Zambia’s trajectory
Opportunities & Challenges
Opportunities
- Premium or heritage-flavored products targeting middle-to-upper income segments.
- Low-sugar, functional snacks (e.g., protein/cereal bars).
- Locally-sourced/plant-based lines championing Zambian identity.
- Strengthening online sales & supply chain resilience.
Challenges
- Reliance on imported raw materials and infrastructure gaps (cold-chain) can hinder expansion.
- Competition from informal vendors and strict import policies.
- Currency fluctuations affecting input costs.
- High distribution costs in fragmented rural markets.
Founder – Zambia Emerging Manufacturers and Food Processors